Private Tours of Morocco and Adventure Holidays


City of Sunshine, Fun and Exoticism

With over 340 days of sunshine a year, Agadir is Morocco’s number one tourist destination. Thanks to its 8 kilometre sandy beach, palm-lined promenades and near guaranteed warm weather, the city entertains thousands of sun worshippers from all around the globe.

Offering a wide range of comfortable and modern hotels, restaurants, and music cafés, and a broad offering of water sports and nightlife entertainment and activities, Agadir is the holiday playground of Morocco.

From the early origins of Agadir as a fishing village, in 1505 the Portuguese established a trading post named Santa Cruz do Cabo de Gué, under a governor. In 1541, the city came under Wattasid control and in 1572 a stronghold was built on the top of the hill overlooking the bay – the Kasbah. Agadir became prosperous for two centuries.

At 15 minutes to midnight on February 29, 1960, Agadir was almost totally destroyed by an earthquake that lasted 15 seconds, burying the city and killing thousands. The earthquake destroyed the ancient Kasbah. On its front gate can still be read the following sentence in Dutch: “Fear God and honor thy King”. On seeing the destruction in Agadir, King Muhammad V of Morocco declared: “If destiny decided the destruction of Agadir, its rebuilding depends of our faith and will.” Reconstruction began in 1961, two kilometres south of the earthquake epicenter, giving rise to a modern city.

For attractions, visitors to Agadir are spoilt for choice from monuments to the city itself. Among them, there is the Museum of Talborjt, also called “The Kasbah,” the Bert Flint Museum, Taroudent, Olhao or Ibn Zaidoun Park, and the Medina Souvenir shop.

Agadir is possibly the best destination in Morocco for people who seek both relaxation and fun. During the day, and besides sunbathing and water sports, the city offers its visitors golf courses, tennis clubs, horse riding and boat trips out to sea, where schools of dolphins and whales can be sometimes be spotted.

Located between the High Atlas and the Anti-Atlas mountains, Agadir is also an excellent place from which to set out on excursions into the countryside. Imposing, snow-topped mountains, thundering waterfalls, tiny hamlets and expansive palm groves are among the many sights travellers will enjoy.

At night, you will be delighted by Agadir’s convivial atmosphere along its boulevards and in its great venues ranging from restaurants to pubs and clubs.

Petit taxis are widely available all over the city. To head out of town, consider taking a grand taxi.

  • Relax and unwind on a fine Atlantic beach.
  • Agadir has a great choice of restaurants, bars and clubs ensuring a lively night scene.
  • Witness the dramatic scenery of the nearby Anti-Atlas mountains.

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